Interactive Instagram Campaign

In collaboration with Sky TV, we transformed Instagram into an immersive gaming platform to promote the launch of their new TV series, Curfew. As part of the campaign, we created 84 bespoke Instagram accounts, forming the foundation of an interactive game that mirrored the show’s high-stakes challenges.

Each account linked to the next in the sequence, allowing users to progress by completing specific challenges. Leveraging Instagram’s features, we engaged audiences with exclusive bonus content, including specially directed snippets and teasers featuring the Curfew cast. This innovative approach delivered a unique, interactive experience that brought the show to life for its audience.