As lead designer, I helped develop a vibrant, engaging campaign to promote Jeremy Deller’s Sunday Times bestseller Art is Magic (CHEERIO Publishing), reflecting Deller’s artistic journey and influences. Working closely with the artist, we featured artwork from the book, creating a bold and playful visual style that offered audiences both insight into Art is Magic and a deeper look at Deller’s past projects.

Our direct collaboration with Deller provided endless opportunities to craft engaging content, increasing audience awareness and interaction. Additionally, we worked alongside CHEERIO’s PR agency and paid media specialists to produce eye-catching ads. The campaign’s social media posts amassed over 500,000 impressions.