Working closely with Noah Media Group to develop a social media strategy to promote their documentary Arsène Wenger: Invincible, aiming to raise awareness and grow the digital audience ahead of the film’s release. The campaign focused on reliving the iconic Invincible season. As creative lead I focused on creating an engaging, chronological journey that mirrored the excitement and passion of a football season, with highs, lows, and celebrations.

Inspired by Wenger's passion for the game, we adopted a bold, energetic visual style using the Arsenal colour palette, archival footage, and typographic elements from photography for a raw, unpolished aesthetic. We rolled this out across social platforms, creating reactive content around key dates such as the trailer release. Collaborations with Arsenal FC and key ambassadors helped amplify the campaign.

The result was a successful campaign that garnered 1.62 million trailer views, 26,245 new followers, and 2.6 million organic Instagram impressions.