As lead designer for Amber Galleries, I was responsible for shaping the gallery's creative marketing output. Amber stands out as a space where tradition meets innovation, showcasing some of the world’s most iconic artists alongside emerging talent. The aim was not only to highlight the artwork but to invite the audience into the artists’ world, offering insight into their process, personality, and creative thinking.

To achieve this, we worked closely with each artist to produce content that felt personal and authentic. This included voiceovers, behind-the-scenes videos filmed in their studios, and artist spotlight posts that introduced followers to their style and story. The goal was to make the gallery experience feel more human and connected, bringing audiences closer to the work and the people behind it.

Beyond social content, I created a full suite of gallery ephemera including printed and digital invitations, flyers, and postal campaigns to extend Amber's reach.

The tone of the creative was bold and playful, always allowing the artist’s individual style to come through while maintaining a consistent and recognisable brand presence. The result is a gallery identity that feels both personal and community driven.